Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discussion tackles how over-reliance on AI can quietly erode critical thinking, replacing strategic interpretation with generic output that “feels” complete but misses true business impact. You’ll learn why being “human in the loop” matters, how to train your team to use AI as a collaborator—not a crutch—and why tools should ask better questions instead of just giving faster answers. This episode is a must-listen for any marketing leader, CMO, or founder using AI to scale without sacrificing intelligence, creativity, and judgment.

Chapters:

00:00:00 - Kickoff & A Powerful Shoutout to Steve Sims
00:02:21 - AI in Marketing: Game-Changer or Risk?
00:04:26 - When AI Fails: A Shocking Case Study
00:08:06 - Critical Thinking vs AI: Who Wins?
00:13:24 - Smart Fixes & What’s Next for Teams
00:25:52 - Final Takeaways & Must-Have Resources

LINKS AND RESOURCES:

Get Your Marketing Performance IndicatorsTM Checklist Now!
Get Your nCAC Calculator Now!
Get Your nCAC Calculator Now!
Make Data Driven Marketing Decisions with Confidence
The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions
Go for Stupid: The Art of Achieving Ridiculous Goals
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Is A.I. Making Your Team DUMBER?

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