In today’s episode, we’re talking channel expansion and diversifying our media mix - when to think about launching on new channels, what to test, and how to approach those decisions with more clarity.

We break down our current media mixes, the journeys that got us here, and the mental frameworks we use to decide what to try next.

We’re also joined by Austin Santino, Client Development Manager at Tatari, who shares his perspective on how DTC brands are approaching TV. He breaks down what it really takes to get started with TV advertising, why it’s more accessible than most brands think, and how Tatari is helping brands treat TV more like a performance channel. We talk about starting budgets, creative expectations, how attribution actually works, and what kinds of brands should (and shouldn’t) be thinking about TV right now.

If you’re thinking about where to go next with your paid strategy, or how to evolve your channel mix beyond Meta, this episode will help you sense-check your timing, avoid wasted spend, and expand with more confidence.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

04:14 Exploring Channel Expansion and Diversification

07:01 Current Media Mix and Strategies

17:16 The Evolution of Media Mix Over Time

25:50 Testing New Channels and Creative Strategies

36:23 Insights from the Media Mix Journey

42:06 Testing and Scaling Ad Strategies

49:15 Creative Diversity and Measurement in Advertising

01:01:04 Navigating TV Advertising: Insights and Strategies

01:12:07 The Evolution of TV Creative: UGC vs. High Production

01:21:25 Final Thoughts on TV Advertising and Measurement

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Tatari.

https://www.tatari.tv/?utm_campaign=16263599-Marketing%20Operators%20July&utm_source=marketing%20operators&utm_medium=podcast

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When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)

Marketing Operators