In this episode of the Exit Five podcast, Dave Gerhardt interviews Jennifer Cannizzaro, VP of Product Marketing at Responsive, about leading marketing teams, product marketing strategies, and the integration of AI in their work. Jennifer discusses her team's structure, emphasizing the importance of delivering customer value and adopting a "launch and learn" approach. She highlights how product marketing should drive company strategy by understanding growth levers and harmonizing efforts across functions. The conversation explores how to gather market intelligence, share insights effectively, and the evolving role of AI in content creation, brainstorming, and streamlining workflows. Jennifer shares practical examples of how her team is using AI, setting AI-related goals, and fostering a culture of AI adoption within the company, while also emphasizing the importance of community and mentorship in career growth.
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