Will the Entertainment Business Stay Human?

Ben Swinburne, a Morgan Stanley media and entertainment analyst, discusses the transformative impact of generative AI (GenAI) on the entertainment industry. He highlights GenAI's applications in content creation, from de-aging actors and generating scripts to creating music and personalized content. While acknowledging significant cost reductions and enhanced audience engagement, Swinburne also addresses ethical concerns surrounding copyright, authorship, and potential job displacement. He notes that live events will likely remain less affected by AI disruption, and concludes by predicting that companies capable of scaling GenAI integration and agile newcomers will be best positioned for success in this evolving landscape.