Ep. 7: Simon Griffiths on How Toilet Paper Can Save Lives

In this episode of the Business for Good Podcast, hosts Paul Shapiro and Tony Okamoto interview Simon Griffiths, the founder of Who Gives a Crap, a toilet paper company that donates 50% of its profits to WaterAid to build toilets in developing countries. Griffiths discusses his journey from engineering and economics to social entrepreneurship, emphasizing the importance of storytelling and a clear "why" in business. He recounts the company's crowdfunding campaign, where he sat on a toilet until they reached their funding goal, and shares insights into the company's business model, donation strategy, and commitment to transparency. The conversation also touches on the challenges and higher standards faced by businesses that do good, as well as the company's internal practices, such as monthly happiness meetings with employees.