#114 - FREE 1 Hour PPC Masterclass for Amazon FBA I The Corey Ganim Show | The Corey Ganim Show

In this podcast, Corey Ganim provides a masterclass on PPC advertising for Amazon resellers, challenging the common misconception that PPC is only for brand owners. He shares strategies for resellers to dominate the buy box, move inventory faster, and increase cash flow, even without owning the brand. The masterclass covers PPC fundamentals, campaign setup, targeting strategies, and real case studies, including a "catch-all auto PPC campaign" which Ganim claims can significantly increase monthly sales. He also discusses how to pitch advertising as a value-add to brands for landing exclusive deals, and when to use specific tools and automations, emphasizing that optimization is key to profitable advertising for resellers.

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#114 - FREE 1 Hour PPC Masterclass for Amazon FBA I The Corey Ganim Show

The Corey Ganim Show

Introduction to PPC Advertising for Amazon Resellers

Masterclass Overview: Topics and Misconceptions

Determining When and When Not to Run Ads

Campaign Creation, Advertising Strategies, and Value Proposition

Tools, Automation, Case Studies, and the Ultimate Strategy

Goals of the PPC Masterclass

PPC Advertising Fundamentals: Campaign Types

Sponsored Brands and Sponsored Display Ads

PPC Strategy and Reseller Focus

When and Why Resellers Should Run Ads: Buy Box Eligibility

Maximizing Sales Through PPC When Dominating the Buy Box

Scenarios Where Ads Make Sense for Resellers

When Not to Run Ads: Lack of Buy Box Control and Thin Margins

When Not to Run Ads: Brand Dominance and Screen Sharing Introduction

Campaign Creation: Ad Group and Product Selection

Targeting Strategies: Automatic vs. Manual Campaigns

Bidding Strategies: Broad, Phrase, and Exact Match

Keyword Groups and Brand Targeting

Negative Keyword Targeting and Campaign Bidding Strategy

Bid Adjustments and Top of Search Placement

Campaign Naming, Budget, and Targeting Strategies

Targeting Strategies: Auto Campaigns

Targeting Strategies: Manual Campaigns and Negative Targeting

Reading a Search Term Report: Key Metrics

Analyzing ACOS and Relevance

Identifying Profitable Keywords and Negative Targeting

Campaign Optimization: Bidding and Pruning

Scaling Profitable Keywords and Campaign Organization

Adding Value to Brands: PPC as a Tool

PPC Benefits and Negotiating Ad Spend

Using PPC as a Negotiation Lever and Defending the Buy Box

Tools and Automations: Campaign Manager and Bulk Files

Portfolios and PPC Agency Considerations

Case Studies: Auto and Manual Campaigns

The Catch-All Auto PPC Campaign: The Biggest Hack

Top Three Takeaways and Conclusion

#114 - FREE 1 Hour PPC Masterclass for Amazon FBA I The Corey Ganim Show

The Corey Ganim Show

00:00Introduction to PPC Advertising for Amazon Resellers

Introduction to PPC Advertising for Amazon Resellers

01:07Masterclass Overview: Topics and Misconceptions

Masterclass Overview: Topics and Misconceptions

02:22Determining When and When Not to Run Ads

Determining When and When Not to Run Ads

03:39Campaign Creation, Advertising Strategies, and Value Proposition

Campaign Creation, Advertising Strategies, and Value Proposition

04:53Tools, Automation, Case Studies, and the Ultimate Strategy

Tools, Automation, Case Studies, and the Ultimate Strategy

06:15Goals of the PPC Masterclass

Goals of the PPC Masterclass

07:18PPC Advertising Fundamentals: Campaign Types

PPC Advertising Fundamentals: Campaign Types

08:20Sponsored Brands and Sponsored Display Ads

Sponsored Brands and Sponsored Display Ads

09:43PPC Strategy and Reseller Focus

PPC Strategy and Reseller Focus

11:39When and Why Resellers Should Run Ads: Buy Box Eligibility

When and Why Resellers Should Run Ads: Buy Box Eligibility

12:43Maximizing Sales Through PPC When Dominating the Buy Box

Maximizing Sales Through PPC When Dominating the Buy Box

13:50Scenarios Where Ads Make Sense for Resellers

Scenarios Where Ads Make Sense for Resellers

15:13When Not to Run Ads: Lack of Buy Box Control and Thin Margins

When Not to Run Ads: Lack of Buy Box Control and Thin Margins

16:35When Not to Run Ads: Brand Dominance and Screen Sharing Introduction

When Not to Run Ads: Brand Dominance and Screen Sharing Introduction

18:31Campaign Creation: Ad Group and Product Selection

Campaign Creation: Ad Group and Product Selection

20:36Targeting Strategies: Automatic vs. Manual Campaigns

Targeting Strategies: Automatic vs. Manual Campaigns

22:17Bidding Strategies: Broad, Phrase, and Exact Match

Bidding Strategies: Broad, Phrase, and Exact Match

25:18Keyword Groups and Brand Targeting

Keyword Groups and Brand Targeting

27:07Negative Keyword Targeting and Campaign Bidding Strategy

Negative Keyword Targeting and Campaign Bidding Strategy

29:25Bid Adjustments and Top of Search Placement

Bid Adjustments and Top of Search Placement

30:30Campaign Naming, Budget, and Targeting Strategies

Campaign Naming, Budget, and Targeting Strategies

32:22Targeting Strategies: Auto Campaigns

Targeting Strategies: Auto Campaigns

34:50Targeting Strategies: Manual Campaigns and Negative Targeting

Targeting Strategies: Manual Campaigns and Negative Targeting

36:44Reading a Search Term Report: Key Metrics

Reading a Search Term Report: Key Metrics

38:29Analyzing ACOS and Relevance

Analyzing ACOS and Relevance

40:22Identifying Profitable Keywords and Negative Targeting

Identifying Profitable Keywords and Negative Targeting

42:31Campaign Optimization: Bidding and Pruning

Campaign Optimization: Bidding and Pruning

44:15Scaling Profitable Keywords and Campaign Organization

Scaling Profitable Keywords and Campaign Organization

45:24Adding Value to Brands: PPC as a Tool

Adding Value to Brands: PPC as a Tool

47:29PPC Benefits and Negotiating Ad Spend

PPC Benefits and Negotiating Ad Spend

49:40Using PPC as a Negotiation Lever and Defending the Buy Box

Using PPC as a Negotiation Lever and Defending the Buy Box

51:17Tools and Automations: Campaign Manager and Bulk Files

Tools and Automations: Campaign Manager and Bulk Files

53:36Portfolios and PPC Agency Considerations

Portfolios and PPC Agency Considerations

54:21Case Studies: Auto and Manual Campaigns

Case Studies: Auto and Manual Campaigns

57:10The Catch-All Auto PPC Campaign: The Biggest Hack

The Catch-All Auto PPC Campaign: The Biggest Hack

59:19Top Three Takeaways and Conclusion

Top Three Takeaways and Conclusion