In this episode, Marcelo Lebre interviews Paven at the Madhappy offices about branding and building a brand in today's environment. They discuss the origins of Madhappy, starting as a side project fueled by a love for early 2000s brands and a desire to promote optimism and mental health. Paven shares insights on the brand's evolution, the importance of community building through pop-ups and events, and the decision to grow organically without initial funding. The conversation touches on balancing brand evolution with maintaining core values, the role of mental health advocacy in Madhappy's identity, and the brand's expansion into Japan. Paven also discusses the potential for Pantry, Madhappy's cafe concept, to become a standalone venture, and they explore the challenges and opportunities of building an iconic brand in a fragmented media landscape.
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