Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools

In this episode of the Amazon Sellers School podcast, Danan hosts Robyn, Kevin, and Neil to discuss recent e-commerce news, focusing on Amazon and its impact on sellers. The panel analyzes Adobe's prediction of Prime Day's online spending, with insights into sales performance, tariff concerns, and the strategic implications of extending Prime Day to four days. They also discuss the FTC's warnings to Amazon and Walmart regarding "Made in USA" claims, emphasizing the legal liabilities and the importance of accurate product descriptions. The panel further explores Amazon's release of custom analytics dashboards, weighing the benefits of enhanced data access against limitations in historical data availability. Finally, the group examines the role of AI in shaping consumer search behavior and product discovery, discussing the importance of optimizing product listings for AI platforms like ChatGPT and Rufus, while also acknowledging the need to balance AI integration with consumer trust and brand values.