This episode of The Indicator from Planet Money explores the resurgence of the American tinned fish market. The hosts interview Marissa Fellows, founder of Great Lakes Tinned Fish, and Christopher Sherman, president of Island Creek Oysters, discussing the challenges and opportunities in reviving this industry. The conversation covers the historical decline of the American sardine canning industry, the reasons for its current comeback (including changing consumer preferences and the cost-effectiveness of tinned fish), and the logistical hurdles faced by new canneries, such as sourcing specialized European equipment and educating consumers about the quality of American-made tinned fish.
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