Landing pages are the most crucial yet underrated part of any website. As a SaaS business, your potential clients are making split decisions to sign up or back out the moment they see your landing page.

Join us for this week’s episode with Pedro Cortes, who is also known as the “SaaS Landing Page Guy.” As a positioning consultant on SaaS conversions, Pedro has helped over 120 B2B SaaS clients achieve higher sign-ups, uplifts, and revenue. He shares his expertise in communicating your value proposition and understanding the core principles of conversion writing.

Show Notes

[1:07] How Pedro Got His Start

[3:10] Why Most SAAS Businesses Struggle With Conversions

[6:00] On Crafting the Perfect Landing Page

[13:28] Who Needs to Learn About Product-Led Acquisition Techniques?

[15:30] How Pedro’s Client Raked In A 40% Increase in Revenue

[22:01] On Communicating Effective USPs

[22:27] Why Learning Copywriting Can Set Up Businesses for Success

About Pedro Cortés

Pedro is a leading expert on how SaaS companies can better communicate their value proposition through best practices in copywriting and website design. Learn more about his work and his free educational materials below:

Profile

Pedro Cortés Website

Pedro Cortés on Twitter

Pedro Cortés on LinkedIn

How to Build a SaaS Landing Page That Converts

ProductLed Podcast