Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science

In this episode of the "Two and a Half Gamers" podcast, Felix, Matej, and Jakub are joined by Darius Mora to discuss Bending Spoons, a company that acquires and revamps apps. They delve into Bending Spoons' business model, hiring practices, and portfolio, highlighting their focus on long-term asset ownership and strategic acquisitions. The conversation covers the company's revenue streams, marketing tactics, and unique approach to user acquisition, including leveraging viral trends on TikTok and optimizing paywall strategies. The hosts and Darius compare app and game industry monetization and UA strategies, discussing the importance of TikTok, ASO, creative testing, and the use of influencer marketing. They also touch on the differences in key performance indicators between the two industries, such as retention versus renewal rates.