Send us a text

A handcrafted whiskey cup created as a gift became a real business through bourbon community support. Viral growth, social media wins, and product evolution drove sales beyond expectations. Craftsmanship, community feedback, and new product ideas continue to push the brand forward.

Want to take your handmade product from side project to sold out?

Let’s plan your next move: https://bit.ly/4jMZtxu

Watch these videos on YouTube:

You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8

Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13

-------------------------------------------------

Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4lkF7x1

Running ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gM

Timestamps
00:00 - Meet the Founders of Whiskey Grail
00:34 - How a Gift Sparked the Idea for a Whiskey Cup
01:58 - From $15 Cups on Facebook to Selling Out
03:48 - How COVID Helped Build Their Early Bond
05:17 - First Bourbon Community Test and Feedback
06:54 - Handmade in Georgia with an American Supply Chain
08:05 - Early Struggles and Fragile Sales Cycles
09:47 - The Viral Video That Sold 700 Units
10:25 - Building a Team and Navigating Droughts
11:40 - Why Diversifying Sales Channels Matters
13:01 - Founders Weren’t Big Drinkers—But They Knew the Market
14:55 - The Power of the Whiskey Community
17:44 - Growing From 50 Units to a Real Team
20:13 - Why Product Development Is Harder Than It Looks
22:06 - Upcoming Products: Smoker Tops, Boxes, Ice Molds
24:25 - Ideas From the Community: Mini Casks and Beer Steins
26:14 - Expanding Offerings for Returning Customers
27:56 - Maximizing Customer Lifetime Value
28:48 - Fighting Knockoff Listings With Help From the Team
30:15 - Why Fast Reports and Support Save Time
31:22 - Community Support That Big Agencies Don’t Provide
32:54 - End and Thanks
-------------------------------------------------

Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show

The Surprising Story Behind Whiskey Grail!

My Amazon Guy