Bret Taylor of Sierra: How to sell to Enterprise Companies as an AI Startup | Frameworks for Growth

In this episode of Frameworks for Growth, Bret Taylor, co-founder and CEO of Sierra and chairman of the board at OpenAI, discusses his journey into technology, the evolution of web frameworks, and the potential of AI agents. Taylor shares his early experiences building websites for local businesses and reflects on the transition from directory-based internet navigation to AI-driven conversational experiences. He elaborates on Sierra's work in building customer-facing AI agents for brands like SiriusXM and Sonos, emphasizing the importance of accessible AI tools for businesses of all sizes. Taylor also touches on competitive moats in the AI market, the shift towards outcome-based pricing, and the impact of AI on the workforce, advocating for a focus on customer success and continuous innovation. Finally, he shares leadership lessons learned from his experiences at Google, Facebook, and Salesforce, highlighting the importance of first principles thinking, customer obsession, and intentional go-to-market strategies for founders.