Ralph Burns and Lauren Petrullo unpack six data-driven cross-sell strategies that helped one Tier 11 beauty client dramatically increase their New Average Order Value (NAOV)—tripling it in just a few weeks. Whether you're selling physical products, digital offers, or services, these plays are designed to boost profitability without increasing your customer acquisition cost. Ralph and Lauren show you how to build smarter order flows, apply key marketing performance indicators like NAOV and NCA, and prepare your funnel for a highly profitable Q4. Packed with real examples, tactical frameworks, and a strong push to get your Black Friday game plan locked in now, this episode is your go-to resource for maximizing margins and making every first-time customer worth more.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
00:00:26 - What Is NAOV and Why It Changes Everything
00:01:47 - Q4 is Coming—Are Your Nets Fixed?
00:04:45 - Unlock More Revenue with Strategic Upsells
00:04:55 - The Cross-Sell vs. Upsell Showdown
00:06:17 - Real Upsell Examples That Actually Work
00:15:38 - Why Subscription Upsells Are Profit Goldmines
00:19:51 - Incentives That Get Customers to Say “Yes!”
00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
00:22:14 - What Makes a Great Cross-Sell Strategy?
00:22:56 - Bundles That Boost AOV Instantly
00:23:42 - High-Impact Upsell Techniques You Can Steal
00:24:47 - Overcoming Common Upsell Roadblocks
00:26:06 - Inside Tier 11’s Client Wins
00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
00:34:22 - The Art of Post-Purchase Upselling
00:38:30 - Final Takeaways to Maximize Your Profit

LINKS AND RESOURCES:

Marketing Performance Indicators Checklist
New Customer Acquisition Cost Calculator
NCA Breakdown & Methodology
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

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