According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn’t have to be a design marathon. In this episode Ryan lays out a “template ‣ angle ‣ offer” testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets.

Key Takeaways:

Why your very first test should be a dead-simple “5-reasons-why” listicle built around your best-performing ad headline.
How adding a second offer page after a listicle—making the funnel longer—actually increases conversion and AOV.
Why raw Facebook-comment screenshots beat polished testimonial carousels
How this 1 KPI stack actually tells a fuller story than ROAS.
Why strict URL naming conventions keep you from “landing-page spaghetti” and what you can learn from them.
The post-purchase upsell that is grabbing a 20 % take-rate.

Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com

To connect with Ryan Doney send him a DM at https://x.com/theryandoney

To learn more about Page Deck visit them here: https://www.pagedeck.com/

To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck

Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership

Stop Over-designing Your Landing Pages: CRO Secrets With Ryan Doney

Scalability School