Hey there, Product Bosses! In today’s Ask Jacq episode, we’re diving into the question every product-based business owner asks at some point: How can I make more per order—without running constant discounts? I’m sharing two live coaching clips straight from my programs, where I help real students work through their pricing and bundling strategies in real time.

First, I speak with a skincare entrepreneur, about how to bundle her best-selling products in a way that feels like a complete solution for her customers. We talk about creating intentional regimens (like anti-aging or dry skin kits), offering small value-based incentives, and reinforcing her brand through packaging and bonuses. Then, we shift into a conversation about subscriptions—and why I usually recommend holding off on those until your business has steady repeat customers.

Next, I coach a jewelry maker from the UK who’s exploring how to increase her order value at in-person markets and on Etsy. The key? Understanding what your customer actually wants. We talk about analyzing buying behaviors, testing product groupings, and letting data—not guesswork—drive those decisions.

If you’re trying to grow without adding more complexity, this episode is packed with practical takeaways. Tune in and discover how to increase your AOV (average order value) in ways that align with your brand and make sense for your customer.

Resources:

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Connect:

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Mentioned in this Episode:

Instacart

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Gloci

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709. Ask Jacq: How to Boost Your Order Value Without Lowering Prices | Q&A

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs