The Effective CMO: e.l.f Beauty's Kory Marchisotto

In this episode of The WARC Podcast, Anna Hamill interviews Kory Marchisotto, CMO of e.l.f. Beauty, about her philosophy on marketing effectiveness and the brand's growth strategies. Kory emphasizes the importance of community engagement and data-driven decision-making, detailing how e.l.f. Beauty has achieved consecutive quarters of growth by significantly increasing its investment in marketing and digital operations. She shares insights on building relationships with C-suite executives, particularly the CFO, and leveraging unconventional platforms like TikTok and Twitch to connect with audiences. Kory also discusses e.l.f.'s approach to brand partnerships, focusing on shared values and disrupting norms, as well as the brand's commitment to inclusivity and serving overlooked demographics in sports and beauty.