In this episode of the Dojo marketing news podcast, the hosts discuss several current topics, including Perplexity's new AI-powered shopping feature, which allows users to make one-click purchases directly from search results, and its implications for retailers and SEO strategies. They analyze Wicked's extensive marketing campaign, questioning whether it might be too much and discussing potential brand safety issues. Finally, they cover the appearance of ads in Google's AI overviews, noting the impact on organic search and the increasing importance of paid advertising. The hosts emphasize the need for businesses to adapt their marketing strategies to account for these changes, focusing on brand positioning, customer retention, and a broader digital presence.
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