How Top Sales Leaders OWN Negotiations Without Owning the Deal | Lead Ep. 325 | Maryana Kessel

In this episode of the podcast, Maryana Kessel, VP of Sales and Partnerships at Layton Health, shares her insights on effective sales leadership. She emphasizes the importance of leaders being actively involved with their sales reps, even joining them on sales calls to provide clarity and support without taking over. Kessel also highlights the significance of in-person meetings for building trust and breaking down communication barriers in enterprise sales. Furthermore, she advocates for transparency and maintaining a positive team environment by openly communicating company updates and expectations, while also ensuring good team morale. Kessel also shares her approach to deal forecasting, emphasizing the need for executive alignment, redlined contracts, and a clear implementation timeline.