This podcast episode explores the concept of meaningful work and its impact on workplace motivation. It challenges the reliance on a company's mission statement and instead emphasizes the importance of purpose. The success of KPMG's "We Shape History" campaign is highlighted as an example of connecting employees to a higher purpose through inspiring stories. The significance of identifying the "who" in motivating individuals is demonstrated through a university donation call center study. Additionally, the importance of pro-social motivation, or the desire to promote the well-being of others, in driving employee performance and engagement is discussed. The episode concludes by emphasizing the role of storytelling and personal narratives in creating a meaningful work environment and motivating employees.
Takeaways
• Traditional approaches, such as focusing on a company's mission statement, are not effective in maintaining workplace motivation.
• Shifting the focus to purpose, connecting employees to a higher purpose, can significantly improve morale and engagement.
• Answering the question "who" the work serves is more effective in motivating individuals than just answering the question of "why."
• Pro-social motivation, or the desire to protect and promote the well-being of others, is crucial for driving employee performance and engagement.
• Sharing personal stories and narratives that showcase the positive influence of work can create a meaningful work environment and enhance motivation and engagement among employees.
