Lululemon wants Costco to stop selling its copycat couture. In this episode, I cover the juicy new lawsuit between the premium yoga brand and the king of bulk, breaking down Lululemon's patent, trademark, trade dress, and unfair practices claims against Costco for selling lookalike fashion. What's actually protectable in fashion and why is winning a fashion lawsuit so hard? Grab your kombucha—this one’s worth a listen!

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Lululemon Sues Costco - A Fashion Lawsuit You Can’t Just Downward Dog Out Of. EP159

Patenting for Inventors