Search is just about Google? Think again. In this conversation with Pratim Bhosale (Senior Developer Experience Engineer at Treblle), we discuss how search technology secretly powers nearly every app you use daily.

What we discuss:

- Why Netflix recommendations are actually reverse search

- How dating app swipes and e-commerce filters are sophisticated search in disguise

- The evolution from keyword matching to semantic understanding

- Why JavaScript developers are writing the most insecure code (surprising data)

- How AI is changing what brings developers joy

- The authenticity crisis in tech content (and why Pratim blocks AI-generated responses)

Key takeaways:

- Every filter, recommendation, and personalization feature you build involves search

- Modern search goes way beyond text - it's about context, location, and intent

- The developer experience is fundamentally changing with AI tools

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💬 What hidden search problems have you discovered in your projects?

Connect with Pratim:

https://www.linkedin.com/in/bhosalepratim

https://x.com/BhosalePratim

Full episode on YouTube ▶️

https://youtu.be/X4CxFXTpcBQ

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Search Is In Everything You Build (And You Probably Don't Know It)

Beyond Coding