In this episode of the podcast, Jason Swenk interviews Phil Parrish, co-founder and president of PrograMetrix, a digital paid media agency. They discuss the evolution of Phil's agency over the past 10 years, focusing on strategic vision, growth plans, and navigating challenges like COVID-19. The conversation highlights the importance of adapting to changes in the advertising landscape, particularly the integration of AI to enhance speed, insights, and performance for clients. Phil shares how PrograMetrix is leveraging AI to build a data warehouse for better advertising performance and faster insights, emphasizing that agencies must embrace AI to remain competitive and deliver value to clients who are increasingly demanding AI-driven solutions. Jason and Phil also touch on the need for agencies to provide quick wins, communicate effectively, and ensure that their entire team embraces AI to solve problems and drive better outcomes for clients.
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