Sales isn’t about charm—it’s about systems.

This week, we’re bringing you battle-tested frameworks from Fortune 500 tech giants – adapted for SMEs.

Meet our guest, Daren Yoong: A 15-year tech sales veteran turned coach, Daren designed Sales Excellence program at Sales Schools for Google and now fuels growth at AlphaSense. His mantra? “Work smart, sell smarter.”

Tune in as he spills secrets on building scalable, tech-powered sales systems that turn small teams into revenue powerhouses.

Learn about his playbook that works:

- How to design a repeatable sales process that de-risks reliance on “superstar” reps

- Why nurturing post-sale relationships is the unsung hero of growth

- The 3 soft skills Daren prioritises over technical know-how when building elite sales teams

- How to bottle your top performers’ magic and scale it across your team (without losing momentum).

- How generative AI tools are leveling the playing field for SMBs—no Fortune 500 budget required

Discover how to build a self-sustaining sales engine that doesn’t rely on "superstar" reps… and why 85% of your impact could come from just 15% of your team.

"People don’t buy solutions – they buy YOU. The human is the differentiator."

Ready to transform your sales game? Tune in now—where growth meets strategy.

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The Real Art Of The Deal, Now With AI [TBS 21, Sponsored by AlphaSense]

The Financial Coconut Podcast