How BrüMate Scaled to Over $100M in 5 Years

In this episode of the "Chew on This" podcast, Hans, the director of growth at Brumate, discusses the company's success and strategies for growth in the insulated drinkware market. He shares his background in marketing and how Brumate differentiates itself through customer-led innovation, patented technology, and high-quality products. The conversation covers the importance of customer feedback, data collection through surveys and Facebook VIP groups, and using customer insights for product development and marketing campaigns. Hans also discusses balancing brand image with product utility, the shift towards omnichannel marketing, the effectiveness of TikTok, and the use of influencer partnerships. He emphasizes the importance of first-order profitability, creative diversification, and leveraging data to inform business decisions, especially in challenging market conditions.