AI Marketing Strategy: Practical Applications for Any Business

In the AI Explored podcast, Michael Stelzner interviews Susan Westwater, an AI strategist, about practical AI marketing strategies for businesses. Susan introduces a framework of four pillars: getting business, delivering excellence, engaging better, and operating leaner. They discuss tools like Voiceify, Lindy.ai, Reply.io, XSEED.AI, Seamless.ai, Amplero and VoiceFlow, emphasizing the importance of having a strategy before adopting specific AI tools. Susan stresses data security and compliance, and offers tips for smaller businesses to leverage AI for churn forecasting and customer retention. She also highlights the value of capturing internal knowledge using private AI assistants, and invites listeners to explore additional resources on AI tools via her website.

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AI Explored

Introduction to AI in Marketing

Susan Westwater's Journey into AI Strategy

The Importance of AI Strategy Over Specific Tools

The "Get Business" Pillar: Smart Acquisition with AI

Practical Examples of AI Tools for Lead Generation

Delivering Excellence: Converting Faster with AI-Powered Follow-Up

AI Tools for Personalized Email and Chat Communication

AI-Powered Outreach and the Value of Specialized Tools

Engaging Better: Retaining Business with Churn Forecasting

AI Tools for Smaller Businesses and Proactive Re-engagement

Operating Leaner: Internal Efficiency with AI

Conversational AI and Resources for Further Learning

Conclusion and Call to Action

AI Marketing Strategy: Practical Applications for Any Business

AI Explored

00:00Introduction to AI in Marketing

Introduction to AI in Marketing

02:15Susan Westwater's Journey into AI Strategy

Susan Westwater's Journey into AI Strategy

07:42The Importance of AI Strategy Over Specific Tools

The Importance of AI Strategy Over Specific Tools

10:41The "Get Business" Pillar: Smart Acquisition with AI

The "Get Business" Pillar: Smart Acquisition with AI

14:35Practical Examples of AI Tools for Lead Generation

Practical Examples of AI Tools for Lead Generation

18:52Delivering Excellence: Converting Faster with AI-Powered Follow-Up

Delivering Excellence: Converting Faster with AI-Powered Follow-Up

23:16AI Tools for Personalized Email and Chat Communication

AI Tools for Personalized Email and Chat Communication

27:09AI-Powered Outreach and the Value of Specialized Tools

AI-Powered Outreach and the Value of Specialized Tools

30:46Engaging Better: Retaining Business with Churn Forecasting

Engaging Better: Retaining Business with Churn Forecasting

35:15AI Tools for Smaller Businesses and Proactive Re-engagement

AI Tools for Smaller Businesses and Proactive Re-engagement

39:47Operating Leaner: Internal Efficiency with AI

Operating Leaner: Internal Efficiency with AI

45:02Conversational AI and Resources for Further Learning

Conversational AI and Resources for Further Learning

47:37Conclusion and Call to Action

Conclusion and Call to Action