8 Brutal Cold Email Truths That Guarantee Higher Open Rates | Sell Ep. 324

In this episode of 30 Minutes to President's Club, Jason and Nick discuss data-backed cold email strategies. They emphasize using AI to draft emails, focusing on providing it with detailed information and editing the output for a personal touch. They advocate for a prospecting approach that uses varied channels to grab attention, rather than predictable outreach patterns. The hosts highlight the importance of offering value in cold emails beyond product demos, such as sharing insights or expertise. They also stress the significance of subject lines, preview text, and sender name in getting emails opened, suggesting strategies like using short, lowercase subject lines and leveraging mutual connections for introductions. The episode further explores the effectiveness of combining voicemails with emails and using breakup emails to prompt responses.