In this episode of Gartner ThinkCast, we dive back into one of the most urgent questions facing enterprise leaders in 2025: How can organizations turn GenAI initiatives into measurable business value?

Recorded from a recent Gartner webinar, Gartner Senior Director Analyst Nate Suda walks through how productivity does not automatically equal value, and the often-misunderstood link between the two. From productivity leakage and task-level blindspots to bottlenecks, prioritization strategies and use case misfires, Suda delivers a clear framework for where to focus — and who to focus on — to get the most out of GenAI.

Tune in to discover:

Why productivity does not equal value
What productivity leakage looks like and how to stop it
How to match GenAI use cases to employee experience
Four ways to define productivity beyond just speed or time saved

Dig Deeper:

Buy tickets to Gartner IT Symposium/Xpo
Register to watch Beyond Productivity: How CIOs Can Cut Costs with Generative AI
Read For AI Value, Focus on Your Use Cases

The Conversation Rundown:

01:30 What Do We Really Mean by Productivity?

03:08 Understanding Productivity Leakage

06:01 Productivity Does Not Equal Value

08:55 Four Dimensions of Productivity

13:30 Why GenAI Gains Vary Across Workers

15:31 The GenAI Productivity Matrix

18:30 Wrap-Up and Further Resources

The GenAI Productivity Trap: Why Faster Isn’t Always Better

Gartner ThinkCast