This week on Screw It Just DO It, I’m joined by Mark Rushmore, co-founder of SURI – Sustainable Rituals, the startup shaking up the electric toothbrush market by doing things differently.

After a successful corporate career at Proctor and Gamble and Kellogg, Mark made the bold move to co-create a product that challenges fast-consumption culture with sustainability, smart design, and an obsession with customer experience. In this episode, Mark chats about what the startup grind is really like, from working with difficult suppliers, tackling complex product design, and getting things wrong before getting them right.

We also talk about co-founder dynamics, building loyal communities, and why he believes values should be codified early on in any business. If you're building a purpose-driven consumer brand or looking to understand what it takes to go from idea to impact – this is the conversation you need.

Key takeaways:

Why product innovation starts with questioning the status quo
How to find (and keep) the right co-founder
What it really takes to manufacture sustainably
How customer loyalty drives lasting growth
The future of consumer brands built with purpose

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday - so makes sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

🔥 Want to take things further? Join me in person this October at the Festival of Entrepreneurs on the 8-9th October at the NEC in Birmingham. The Festival of Entrepreneurs is where 5-10,000 ambitious founders come together to learn from the people who've actually done it. I'm giving my listeners free 2-day passes.

Real entrepreneurs, real stories, real strategies – exactly like what you're hearing right now, but live and in person. Go to www.festivalofentrepreneurs.co.uk and grab your free pass before they're gone.

👉 Follow the show. Turn up in October. Screw It Just DO It!

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