Advanced Global SEO Strategies

In this episode of the Voices of Search Podcast, Tyson Stockton interviews Sebastien Edgar, an SEO consultant, about effectively managing global SEO across multiple markets. Sebastien shares insights on adapting SEO strategies for different search engine market shares, such as Naver in Korea, and the importance of localization. He emphasizes understanding the total addressable search volume, integrating SEO data with other marketing teams, and adapting content for local markets, including imagery and cultural nuances. The discussion covers the balance between global strategy and local tactics, the role of localization teams, and the use of AI in content translation, stressing the need for a human element to ensure originality and relevance. Sebastien also touches on technical aspects like hreflang tags and language selectors, highlighting common issues and best practices for global SEO.