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I sat down with Daniel Cronauer again and we talked all things service & local business. We got into how he’s opening his third gym right next to competitors and stealing their customers with simple tactics that actually work. We also talked about finding marketing shortcuts that cost almost nothing but drive real leads, how to use Facebook groups the smart way, and why most home service businesses never scale past two trucks. We even got into personal stuff like gratitude, childhood money trauma, and how those shape your mindset as a business owner.

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You can find Daniel on Twitter at x.com/DanielCronauer and on LinkedIn.

Timestamps below. Enjoy!

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00:00 Turning Ideas into Cash Flow
03:03 Optimism and Market Strategy
05:53 Marketing Tactics and Community Engagement
09:06 The Importance of Action and Research
12:01 Building a Business with Intent
14:49 Curiosity and Gratitude as Business Drivers
18:05 Navigating Business Challenges
20:52 Franchises vs. Entrepreneurship
24:06 The Future of Business in a Competitive Market
32:00 Brahms vs. Coldstone: The Cost of Vertical Integration
34:22 Franchising: The Good, The Bad, and The Fit
36:45 Scaling Home Service Businesses: The Key to Growth
39:40 The Importance of Systems and Employee Empowerment
41:33 Mission Statements: Purpose in Business
43:28 The Employee-Employer Dynamic: Who Works for Whom?
45:21 Creating a Positive Work Environment
46:45 The Psychology of Business: Understanding Employee Needs
48:40 Avoiding Time and Money Wasters in Business
50:38 Investing in Real Estate: A Personal Journey
52:54 Defining Success: Time vs. Money
54:48 Diversification: The Value of Multiple Ventures
56:15 The Launch Playbook: From Truck to Cash Flow

The Smart Way to Start Small and Still Win Big ⏐ Ep. #195

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner