In this episode of the Smart Agency Masterclass, Jason Swenk and Darby Copenhaver discuss common gaps and mistakes agencies make from the client's perspective, emphasizing the importance of communication, onboarding, and client relationships. They highlight issues such as redundant onboarding processes, lack of communication, and failing to address client concerns promptly. The conversation stresses the need for agencies to adapt to client needs, leverage AI for better results, and build trust by acting as problem solvers rather than just task executors. They advocate for a human-centered approach, where agencies understand and address the evolving needs of their clients, ensuring long-term satisfaction and growth.
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