This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question: 

What if slower is the new smarter?

After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life.

Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forward, just 100 percent Robert. Press play, don’t skip the intro, and discover why a little resistance might be your brand’s unfair advantage.

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Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

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OpenAI Needs a Nap and So Do You [Special Episode] (488)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose