How to Build a Personal Brand (Full Course)

In this monologue podcast, Caleb Ralston outlines a comprehensive course on building a successful and lasting brand online, distinguishing between "forgettable" and "intentional" brands. He details a four-section curriculum covering branding, content strategy, team building, and monetization, emphasizing intentionality, consistency, and audience understanding. Ralston introduces frameworks like the "brand journey framework" and a three-part "brand story framework" (catalyst, core truth, and proof) to help listeners define and position their brands effectively. He stresses the importance of choosing the right content medium and platforms, creating engaging content, and building a strong team culture, all while prioritizing trust and long-term value over short-term gains.