In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.

What you’ll discover:

Why standard “7-day click” and “1-day view” settings both mislead you
How to run a zero cost geo holdout test for real incremental data
When to stick with your current settings and how to apply a correction factor
What Meta’s new incremental conversion optimization means for your campaigns
Building one unified measurement system to compare Facebook, Google, and beyond

Ready to see your real ROI?

Run your free holdout study now at commonthreadco.com/pages/incrementality and stop guessing.

Show Notes:

Explore the PROPHIT System: prophitsystem.com
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Meta's Attribution Settings Don't Matter Anymore

Ecommerce Playbook: Numbers, Struggles &amp; Growth

Ecommerce Playbook: Numbers, Struggles & Growth