He Hit $3.5M ARR and Still Failed. Here’s His #1 Mistake. | Joseph Lee, Founder of Freshline

In this episode of the "Product Market Fit" podcast, the host interviews Joe, the founder of Freshline, a company aimed at streamlining the seafood supply chain. Joe recounts Freshline's journey, starting from identifying inefficiencies in how fishermen sold their catch to building a B2B marketplace connecting fishermen directly with restaurants. He discusses the challenges they faced, including the complexities of the seafood market, supply chain issues, and the impact of COVID-19. Joe also shares key lessons learned, such as the importance of understanding the market, being gritty and persistent, and recognizing the need to adapt the business model. He contrasts his experience at Freshline with his current venture, Superdemo, highlighting the differences in market dynamics and the value of offering an "edge" rather than just cost savings.