Inside the AI startup frenzy: ‘Everyone’s pivoting, then pivoting again’

Alex Heath interviews Ellis Hamburger about the marketing of AI startups. Ellis shares his background, from his early interest in tech journalism and his time at The Verge, to his experiences at Snapchat and the Browser Company. He discusses the challenges AI startups face in differentiating themselves and communicating their value, emphasizing the importance of considering the user interface and the potential for AI to be used unethically. The conversation explores the need for companies to have a vision for the future that is bigger than themselves and the role of storytelling in selling the long term. They also touch on the potential downsides of AI, such as increased busyness and burnout, and the importance of considering the ethical implications of new technologies.