This podcast episode discusses the importance of communication in scaling up businesses and how leaders can foster a mindset conducive to growth. Effective communication helps prevent "voltage loss" as a company expands and ensures clarity and simplicity in messaging. Leaders should strive to create an environment where employees feel empowered, and good friction is encouraged to facilitate thoughtful decision-making. Storytelling is a powerful tool to convey information and inspire action, and thoughtful use of job titles can enhance felt accountability and performance.