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本週《英語咖啡館》John 老師和 Patrick 老師要帶你揭開 Skechers 的品牌傳奇！從創辦人之前創立 L.A. Gear 的豐富經驗，到 Skechers 如何從街頭潮流轉型成舒適機能鞋的代名詞，在 Nike 和 Adidas 的夾擊下闖出一片天！

"Skechers" 這個品牌名稱其實來自南加州俚語，代表著那些停不下來、充滿活力的街頭青年。這種街頭基因如何幫助品牌找到自己的定位？另外，我們在本集也帶來了三個與鞋子相關的英文慣用語，讓你的英語對話更生動有趣！

This week on English Cafe, Patrick and I take you behind the brand legend of Skechers! From the founder's rich experience previously establishing L.A. Gear, to how Skechers transformed from street fashion into synonymous with comfortable, functional footwear, carving out its own space despite being caught between Nike and Adidas!

The brand name "Skechers" actually comes from Southern California slang, representing those unstoppable, energetic street youth. How did this street DNA help the brand find its positioning?

Additionally, in this episode we also bring you three shoe-related English idioms to make your English conversations more vivid and interesting!

英語咖啡館 Ep.277: 英語時光機 - 少女到資深少女都愛的第三大運動鞋品牌 Skechers taking third place and closing in on Nike and Adidas

通勤學英語 15Mins Today