Guest: Marina Byezhanova, Co-Founder of Brand of a Leader, EO Canada Bridge Member since 2014

Host: Linh Podetti, Founder of Outsourcing Angel & EO Sydney Member since 2022

After losing a business during COVID, Marina Byezhanova took a hard look at what truly mattered. Success for success’s sake no longer resonated. Instead, she discovered her real mission: helping others own their voice and lead with authenticity.

Now, as the co-founder of Brand of a Leader, Marina leads a high-performing global team, empowering entrepreneurs across 12+ countries to build personal brands that reflect their purpose, not just their accomplishments.

In this inspiring episode, we go deep into:

- Reinventing yourself after failure

- Building a brand rooted in who you really are

- Raising independent kids as a busy entrepreneur

- What Marina learned about leadership through EO

- Why branding isn’t vanity—it’s vulnerability This conversation is for every founder who’s ever felt invisible, misaligned, or unsure if their story matters. Marina shows us that your realest self is your most powerful brand.

ABOUT MARINA

Marina Byezhanova is the Co-Founder of Brand of a Leader, a personal branding agency for entrepreneurs. Her mission is to scale the reach of people’s voices by helping them build brands rooted in who they truly are. A proud EO member since 2014, Marina is also part of EO’s Global Learning Committee and a recognized global speaker featured in Forbes, Inc., WSJ, and more.

CONNECT WITH MARINA

🌍 Website: https://www.brandofaleader.com/

🔗 LinkedIn: https://www.linkedin.com/in/bmarina/

📸 Instagram: @marinabyezhanova

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ABOUT EO

Entrepreneur's Organization (EO) is a global business network of 18,000 + influential business owners in over 220 chapters across 76 countries. We offer world-class events that encompass engaging entrepreneur and business stories, skills-specific workshops, and exciting social gatherings.

Our mission is to drive both business and personal growth through peer-to-peer learning, providing support for the holistic entrepreneur experience covering business, family, community, and personal aspects. As a not-for-profit organization, all our funds directly contribute to member benefits.

If you're a business owner with revenues ranging from US$250k to US$1m, you can join our Accelerator Program. If your revenues exceed US$1m, you can join the main EO Program in your nearest local chapter. To join or find out more about your nearest chapter, visit https://www.eonetwork.org/why-join/apply-for-membership-form.

For further information, please contact:
Podcast Host Linh Podetti: linh@outsourcingangel.com.au
General Inquiries: support@eonetwork.org.au
EO Sydney: www.eosydney.com.au
EO Global: https://hub.eonetwork.org/

EP. 157 - Helping Entrepreneurs Lead with Identity: Marina Byezhanova’s Journey from Self-Doubt to Global Impact

The EO Business Podcast