How She Went From ZERO To $2M in 18 Months

In this interview, Ryan interviews Elina Panteleyeva, who shares her journey from being laid off from her tech job to building a multi-million dollar e-commerce business, Dood Woof, which sells products for doodle owners. Elina discusses how she used the book "12 Months to $1 Million" as a blueprint, built an audience through Facebook groups and Instagram, and overcame initial self-doubt with the help of a supportive community. She details her launch strategy, the importance of customer reviews, and how she scaled her business by building a Facebook group to gather emails and leveraging TikTok for user-generated content. Elina emphasizes the importance of community, perseverance, and believing in oneself, even when facing challenges and setbacks, and shares her plans for future growth, including launching new products and expanding her brand's resources for doodle owners.