Russell Brunson interviews Jeremy Miner, a sales training expert, about his background in behavioral science and neuropsychology and how it informs his sales methodologies. Miner explains the origin of his company's name, 7th Level, rooted in ancient religious beliefs about levels of the afterlife, and details his approach to sales training, emphasizing communication skills and emotional connection. They discuss the psychology behind sales, including identity framing and the importance of understanding customer needs. Miner shares his journey from being a top salesperson to founding a sales training company, highlighting the development of his NEPQ framework and the business model, which includes webinars, SLOs (self-liquidating offers) like the Black Book of Questions, and various training programs. The conversation also covers marketing strategies, the transition from one-to-one selling to webinars, and the importance of continuous learning and adaptation in the sales industry.
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