From clicks to experiences: China's 'local life service'

This podcast episode delves into the thriving landscape of local life services in China, where platforms like Meituan, Douyin, and Kuaishou connect consumers with offline experiences and deliver on-demand services. The popularity of this trend stems from its convenience and competitive discounts, catering to the Chinese consumer's enthusiasm for seeking deals. While language barriers and the cultural nuances of the Chinese coupon culture pose challenges for non-native speakers, the expanding market of local life services continues to reshape the way people dine, shop, and explore their cities.