Solar projects getting canceled? Clean tech CEOs burned out doing their own PR? Amanda Foley has seen it all.

As the CEO of Kiterocket, Amanda leads one of clean energy’s most influential PR firms, helping clients go from misunderstood to market-ready. Recorded live at CleanPower 2025, this conversation dives into why even great technology companies struggle with messaging—and what to do about it.

From overcoming community opposition to engineers writing their own press releases (spoiler: don’t), Amanda and Nico explore the gaps that often hold clean energy companies back from widespread adoption. They also unpack how today’s media landscape—from YouTube creators to AI-driven news cycles—is reshaping how clean tech companies need to communicate.

Whether you’re an early-stage founder still wearing the marketing hat yourself or leading a growth-stage company ready for scale, Amanda offers real-world advice on when (and how) to invest in PR.

Expect to Learn:

🔹 The #1 mistake founders make when scaling their marketing efforts

🔹 How to craft messaging that speaks to engineers, policymakers, and consumers

🔹 The real role of press releases—and why most quotes are throwaways

🔹 Why the Fourth Industrial Revolution is a communications goldmine (if you know how to tell the story)

🔹 When founders should finally let go and hire real marketing leadership

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

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SunCast is proudly supported by Trina Solar.

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Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

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You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

831: The Secret to Saving Your Solar Project From Cancellation, with Amanda Foley of Kiterocket

SunCast