TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change

In this episode of Next in Marketing, Mike Shields interviews Nicolle Pangis, CEO of Ampersand, about the evolution of TV advertising. Nicolle discusses Ampersand's history, its role in simplifying the buying process for advertisers across various cable and satellite operators, and its push into national addressable advertising. She addresses the impact of the pandemic on the TV upfronts, the shift towards data-driven and performance-oriented TV advertising, and the challenges and opportunities in bringing automation and programmatic buying to television. The conversation also explores the future of TV advertising, including the potential for a centralized marketplace and the impact of privacy regulations on targeting strategies.