What is it like to have the freedom to create marketing campaigns that are so crazy, they're LITERALLY out of this world? Let's find out!

Andrew Davies, CMO of SaaS payment infrastructure provider Paddle, joins Ahrefs Podcast to discuss everything from their high production value video campaigns to the crossover between customer engagement and marketing to why you're probably using your blog section wrong.

If you're ready for a more advanced masterclass in marketing, you won't want to miss this discussion!

In this episode, we cover:

Creating compelling brand stories
Educating customers on your product offering
Bringing customers into your marketing
How you should be using your blog
SEO vs paid media
Creating out of this world creatives
Content distribution game changers
Upping your video production game
Leveraging events for community buildingEmpowering teams to go on camera
What is Account Based Marketing (ABM)
Community empowerment as a marketing tool
Inspirational marketers

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If you enjoyed this episode, please subscribe!

Where to find Andrew:

X: https://x.com/andjdavies

LinkedIn: https://www.linkedin.com/in/andjdavies/

Website: https://www.paddle.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in the episode:

Space campaign: https://space.paddle.com/

Meet the mastermind behind Paddle's $75M ARR success | Andrew Davies (Paddle)

Ahrefs Podcast