Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching.

A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including:

00:00 Introduction 

01:02 Shifting from courses to coaching 

06:30 Ascension ladder vs descension ladder 

15:31 A cautionary tale about sharing revenue 

17:45 Free tools as a growth strategy 

19:41 How to scale non-commodities 

23:45 Finding the right CEO-marketing director fit 

31:07 How Growth Tools structures its marketing department 

37:40 BOPA (Borrowing other people’s audiences) 

42:22 Causes of stress and complexity in marketing 

45:28 Guilt by association 

48:30 Choosing what to promote 

58:34 The key to generating customers 

1:07:15 The right way to “Figure it out” 

1:11:34 Bryan’s ChatGPT history 

1:14:36 Outro

We hope you enjoy our first in-person episode of Ahrefs Podcast!

As always, be sure to like and subscribe (and tell a friend).

Where to find Bryan:

X: @Harris_Bryan

Website: growthtools.com/ahrefs

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in the episode:

Ryan Deiss: https://www.ryandeiss.com/

Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1 

Nathan Berry: https://nathanbarry.com/

Brennan Dunn: https://doubleyourfreelancing.com/ 

John Lee Dumas: https://www.eofire.com/ 

Pat Flynn: https://patflynn.com/ 

Glenn Hill (Connection Codes): https://www.connectioncodes.co/ 

Jim Collins (Good to Great): https://www.jimcollins.com/index.html  

One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/

Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X 

Noah Kagan: https://noahkagan.com/ 

Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/ 

Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953 

Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I 

How to turn leadership and coaching into a multi-million dollar business | Bryan Harris

Ahrefs Podcast