What's the key to creating a viral marketing campaign? Meet Delbert Ty, CMO at Coffee Meets Bagel, a popular dating app that sets itself apart by courting only those interested in serious relationships.

Before joining CmB, Delbert worked as Head of Marketing at Circles.Life - a Singaporean telco - where he grew revenue to 9 figures in 5 years.

And even before that he worked at Procter & Gamble, where he was responsible for such well-known brands as Duracell, Tide & Pantene.

During his time at these companies Delbert has pulled off quite a few hilarious creative marketing campaigns.

Some of them failed, but others brought lots of new customers and tons of brand awareness.

In our interview, we discussed quite a few of Delbert's viral campaigns and tried to deconstruct what made them successful and how you could replicate that success.