Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx.

In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.

What you’ll learn:

1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game

2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)

3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough

4. Why every small business owner needs to be a content creator in today’s world

5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth

6. The untold challenges of podcasting (hint: it’s way harder than it looks)

7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool

8. How production quality impacts discoverability and engagement

9. The surprising reasons 99% of podcasts don’t make it past 20 episodes

10. Much more

In this episode: (0:00) Intro

(1:25) Why podcasting is the wave of the future

(5:05) Who is podcasting?

(10:58) Creator vs business podcasting

(16:18) Motivations and goals behind business podcasts

(34:53) What makes a good podcast or podcast episode

(41:37) Common challenges in podcasting

(53:40) Zoom vs in-person interviews

(1:03:35) Different podcast strategies

(1:08:37) Types of podcasts

(1:16:12) How to market a podcast

(1:35:34) The benefits of video studios beyond podcasting

(1:38:31) Where to find quality studios

(1:46:47) Outro

Where to find Borko

LinkedIn

Poddster

Podyx

Where to find Tim

LinkedIn

X

Website

ReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFY

Nir Eyal: @nirandfar

Gary Vaynerchuk (Gary Vee): @garyvee

Lex Fridman: @lexfridman

Joe Rogan: @joerogan

Scott Galloway (Prof G): @TheProfGPod

Steven Bartlett" @TheDiaryOfACEO

Tom Bilyeu: @TomBilyeu

How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)

Ahrefs Podcast