The olive oil industry is broken, and most people have no idea.

From fake “extra virgin” labels to rancid oil sold as premium, the gap between what’s promised and what’s poured is staggering.

But one startup is on a mission to change that.

In this episode of Tomorrow’s Bites, we speak with Roos, co-founder of OlvLimits, a bold brand challenging everything we think we know about olive oil.

Built on radical transparency, high-polyphenol oil, and zero-BS storytelling, OlvLimits is redefining trust in a market flooded with misinformation.

You’ll hear:

Why 40–80% of olive oil on shelves isn’t what it claims to be.
How to build an olive oil brand that lasts.
Why bitterness is a sign of quality, not a defect.
How OlvLimits built trust without ads (and why Brian Johnson fans love them).
The psychology behind flavor, trust, and changing consumer habits.
How Roos and co-founder built a cult following without traditional marketing.

and much more...

If you care about food quality, transparency, and fixing broken food systems, this one’s for you.

🙏 LEAVE A REVIEW

If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!

👋 GET IN TOUCH WITH US

👥 ⁠Linkedin⁠

📸 ⁠Instagram⁠

🌎 ⁠⁠Website⁠

😊 The Guest: Roos Roelofs

Look into the company ⁠OlvLimits

Can This Startup Fix the Olive Oil Industry? With Roos Roelofs Co-Founder of OlvLimits #88

Tomorrow's Bites with Andrés and Sjacco